Do you like chocolate? I love it!
A few years back, I really, really wanted a bar of milk chocolate with white vanilla-flavoured stuffing.
This was a new product in Poland at that time and a really tasty one. So, in a hurry not to be late for work, I grabbed the chocolate bar with some white stuffing in the label picture, some sort of a flower logo and had a somewhat similar looking package.
Yes, I bought a chocolate bar all right. Only it was a bar of dark chocolate with marzipan stuffing.
Needless to say, I hated marzipan at that time, and I was not a fan of dark chocolate either.
What did I do wrong? Well, for starters, I should've read the label right. And it would have been nice to remember, that similar doesn’t mean the same. I learned to always know what to look for. Whether at the grocery store or in business. Make sure you know what to look for when in need for services of a localization company. After all, your content, whether it needs technical translation or transcreation, has to be properly presented to your customers in local markets. Ask the right questions to never miss an opportunity for your international company growth. Click the link below and always know what to expect from your localization company.
Now, click the link above, download the list and keep it for later or use it now. How you see fit.
You are now a few simple questions away from choosing your ideal language translation partner for life.